The corner office isn’t on board yet. If you’ve read Burston-Marsteller’s latest findings from surveying 200 CEOs about social media, you’ll realize that we still have a lot of questions to answer. And whether you’re an internal advocate working hard to build a case for social media, or a professional Read more »
Yesterday, I posted my Q&A with Scott Monty from Ford and his responses to a pile of questions about how they are approaching social media. And I promised that I’d share with you my takeaways, so here they are. Will you share yours with us too, in the comments? Strategy Read more »
I had the great pleasure of meeting the inimitable Scott Monty earlier this year at the Marketing Profs Digital Marketing Mixer, and he was kind enough to spend the time and answer a few questions for me about Ford’s approach to social media. If you aren’t familiar with Scott, he’s Read more »
The questions abound with social media and marketing in a new communications environment. How do I convince people that this is important? How can I marry social media with my existing communication efforts? How does this translate into sales? How do I prove ROI? How can we succeed Read more »
It’s just not winner-take-all anymore, and the ruthless and selfish are going to get left on the curb somewhere. Why? Because it’s the age of “us”, of community, of collective wisdom and thought. It’s time now to stop locking our knowledge away and saving it for the highest bidder, but Read more »
I’ve heard several people lately discussing the uses for social media in a business-to-business (B2B) environment. Should we? Is it valuable? Can it move the needle? Yes, yes, and more yes. Perhaps the single most valuable ongoing activity in a B2B environment is business development. The act of nurturing and Read more »
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