It’s important for me to say something emphatically and as clearly as I can. This IS real life. Or a facet of it, anyway. One that is very much alive. Communications that happen on Twitter or Skype or Facebook or blogs or whatever are every bit as real as a Read more »
Displaying all posts for Social media
Rethinking Social Strategy
I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch beyond what we’re comfortable with today. We’re eager for all-encompassing terms, and we have some in depth discussions about finding just the right Read more »
The Personal ROI of Social Media
My job is to care about the business case for social media. That’s what I do for a living. Put social media in the perspective of a brand or company and do my best to illustrate how it can build a business. But if I never manage to definitively prove Read more »
Successful Social Media is More Than A Campaign
Mild rant forthcoming. I see so many case studies for social media being presented – in their entirety – as: social discounts and coupons a video campaign a clever Facebook contest But this drives me crazy insane. Here’s why. Social media is not just direct marketing parked online. Read more »
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