What’s your expectation for a company when it comes to listening – and acknowledgment and response? My friend Jeff Shuey and I chatted a bit about Foursquare the other day on Twitter. I said I didn’t really get it yet. He was dismayed that he thought they had some customer Read more »
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Driving Social Media From Behind the Firewall
This is a guest post from Michael Brito, and the fourth and final installment in the Internal Social Media series. Michael is here to share with us some of his actual, real-life experiences with implementing social media inside organizations. Special thanks to Michael for sharing his experiences from the trenches. Read more »
Internal Social Media: Addressing The Fears
This is the second post in the four-part Internal Social Media series. If you’ve enjoyed this series or others you’ve read here, consider subscribing for free! Much like with external social media programs, some companies have consistent hangups and fears that prevent them from even getting started. Some risks are Read more »
Internal Social Media: Building A Case
Today, we’ll kick off a series on Internal Social Media, talking about why it can be valuable, and some of the ways to make it happen. Stay tuned for more posts in the series, culminating with some thoughts from the trenches. When we talk social media, we often focus on Read more »
The Power in Potential
I get asked often why I connect with so many people, including those I don’t know. Why I follow so many people back on Twitter or connect with strangers on LinkedIn or Facebook. The answer: potential. My connections on social networks aren’t about defining the number of relationships that I Read more »
The Social Media Team: Plug in and Participate
You’ve built a team. You’ve sorted out some roles and responsibilities. You’ve got a listening tool system in place, and you’ve got a sense of what you’re going to say. Now it’s time to start participating – in other words, talking to your customers online, in the places where they Read more »
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