If you’re already on Twitter, you know it’s more than just talking about what people have for breakfast. It’s more like “conference call IM” to me. Link sharing, conversation, personal connections that break the ice before in-person meeting, professional networking. For me, it’s become the equivalent to having another phone Read more »
Displaying all posts for Social Networking
The Social Media Starter Kit
At least several times a day, I hear folks asking about how to get started with all this social media stuff. What tools they need, what sites they should look at so as not to get overwhelmed. This is the nuts and bolts stuff, not so much the “why” (we’ll Read more »
Elements of Web 2.0 Communication Guidelines
As more and more companies are considering a presence in social media, even more of them are asking for guidance for themselves and their employees. Although the document below uses the word policy (because that’s what some companies call it), I’m not a fan. (It may be semantics, but start Read more »
Why Absolutes Fail
Never. Always. Can’t. Won’t. Words like these are dangerous, and especially when you’re talking about something as evolving and fluid as social media. Uttering absolutes when it comes to what’s working or what’s possible with this new hybrid discipline implies that there are no reasonable alternatives, that perspective is irrelevant, Read more »
Value Through the Looking Glass
“Value” is a word that gets tossed about quite liberally in the business world, attached to anything that has any sort of perceived worth. Things are billed as “bringing value” or “adding value” or “providing value”. The trouble is, value is in the eye of the beholder. I’ve especially heard Read more »
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