You have an idea! You’ve thought it through, and you’re excited. You’ve uncovered something that’s really going to help your company or your boss or your client achieve their goals. You want your project to get attention and action. It deserves it, right? Wrong. Having an idea, unfortunately, doesn’t in Read more »
Displaying all posts for Strategic planning
Social Media Needs Accountability
We’ve talked a lot here in the last few months about some of the nuts and bolts of social media strategy and execution. Stuff like time management and goal setting and measurement. But the real key to getting social media established in your organization isn’t just having the toolbelt of Read more »
The Equestrian’s Guide to Reaching Your Goals
Throughout my life, I’ve been an equestrian. A jumper, to be precise. Riding and jumping horses has been one of my escapes from the world. The smell of leather, hay, saddle oil. The rush of being airborne on a powerful animal. But horseback riding has taught me things about finding Read more »
Tools Can Be Strategic
No, it’s not all about the tools. If, by “it”, you mean the Big Ultimate Goal of All of This Stuff and Why We’re Doing It In the First Place. I don’t think we need to debate that point any further, do we? But it’s important to point out, as Read more »
Social Media is a Co-Op
How many times have you asked this, or heard it asked? Yes, but who OWNS social media? Is it marketing? PR? Customer service? My answer? Yes. You see, we’ve gotten so very matrixed and hierarchical in our approach to accountability and leadership (in everything, not just social media). We’ve told Read more »
The Difference Between Hard and Hard Work
I think I’m going to end up repeating myself again, but I’m not sure I can help it. One of the frustrations I have with the discussions that swirl around social media is that there’s a big, big difference between something that’s difficult, and something that takes work. Social media Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.