There are tools. There are people who use the tools. And then there are people who are tools. Know the difference. Ass-kissing will get you anywhere, but where is that, exactly? Where do you actually want to go from there? Think long-term. Speaking of long-term, “asshole” is not Read more »
You’re selfish. That’s okay. So am I. And here’s the secret: everyone is. You may not agree, but understanding and accepting that fact is the key to success in anything. Everyone operates in their own self-interest. Always. Companies, too. Whatever we do, we do for a good reason. Even if cloaked Read more »
If this is your year to buckle down and tackle a social media strategy, it’s time to get serious. The time for oohing and ahhing is rapidly drawing to a close, and instead your efforts have to become about practical, methodical application. Here’s 10 ways to get serious about social Read more »
Today, we’ll kick off a series on Internal Social Media, talking about why it can be valuable, and some of the ways to make it happen. Stay tuned for more posts in the series, culminating with some thoughts from the trenches. When we talk social media, we often focus on Read more »
It’s really important that we talk more about failures in social media if we’re ever going to shine true, tangible light on what’s working and what’s not. I know there are lots of you out there that agree. But there’s an important distinction to be made. When we reference social Read more »
Many of us understand the idea that in order to have a successful social media or community program, you need some executive- or senior-level buy in for the long term. You’ve got to make a case to the executive team as to why this is important to your business and Read more »
Learn the 7 shifts that will make your business faster, smarter and more social in this straight-shooting, actionable book by Amber Naslund and Jay Baer.
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