Displaying all posts for trust

When Trust Breaks

As a company, one of the single greatest assets you have is the trust of your community. The people that care enough to do business with you for any number of reasons. Protecting that trust is critically important, and it’s the entire basis for having continuing open dialogue with your Read more »

Why Trust and Customer Service Matter Online

You think trust doesn’t matter in the online world? Take these two scenarios and tell me why it doesn’t. Scenario A: Making flight reservations through Orbitz.com, the illustrious online travel service. Select itinerary A, jump through hoops, enter payment info, get told flights not available. Go back, select new itinerary, Read more »

I’m sorry. I’m impatient sometimes.

You know why badly thought out social media bothers me so much? Why I resent someone treating my community as though it were that bad, crackly PA system in a discount store? Because when I join a community, when I become part of it, these people are my friends. No, Read more »