Displaying all posts for Twitter

Why Getting Followed Back Ain’t All That

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Twitter is a community – a vibrant one – and is a relatively judgmental system, at least in terms of getting people to really and truly notice you. If you’re going to seek connection, attention, and engagement through this medium, there are a few things you need to understand about Read more »

The Fallacy of Social Media Reciprocation

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You are not entitled to attention. You are not entitled to a follow-back on Twitter simply because you follow someone. You are not entitled to blog subscribers or comments simply because you publish stuff. You are not entitled to clicks to your junk or signups for your newsletter or any Read more »

9 Ways To Build A Twitter Community With Substance

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Ah, Twitter. I keep seeing all these people saying “Yay! 1,000 followers!”. And then I get sad, because I think they’re really missing the point. Connecting with people is great, but don’t you want to connect with people who will enrich your experience overall? Everyone uses Twitter differently and I Read more »

How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home

I had a rather cruddy customer service experience the night before last, and I wasn’t going to blog about it. I posted a couple of tweets that night amid my frustration (after contemplating carefully whether I wanted to call out the business itself). But I was just going to let Read more »

How I Made $100K With Twitter

Sigh. I know some of you are here for the get-rich quick answer, and if you are, you can stop now. That headline was bait, pure and simple. Sorry. But the claim is true, and I’ll explain. Today on Twitter’s #SMChat, DJ Waldow asked about professional uses for Twitter and Read more »

Why Not To Do Business in Direct Messages

Look, I think Twitter is great. I use it all the time, and without question it brings me business, sends me great information, helps me build friendships and relationships. I’m a fan. But there are some shortcomings to trying to do business in Twitter Direct Messages (DMs), and I think Read more »

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